Many Brazilian restaurants, bakeries and lunch-box kitchens in Ireland start by selling through Instagram and messaging apps, then move onto delivery apps that take a large share of each order. Your own online ordering site gives you something in between: a proper menu and checkout in Portuguese and English, card payments into your own Stripe account, scheduled orders for lunch boxes and parties, and support from people who speak your language.
The Brazilian community in Ireland
| Indicator | Figure | Source |
|---|---|---|
| Brazilian citizens, Census 2022 | 27,338 | CSO F5065 |
| Brazilians estimated living in Ireland (embassy) | about 60,000 | Irish Times, Sept 2026 |
| Share living in Dublin | more than 6 in 10 | Irish Times, Sept 2026 |
| Share of Gort’s population with Brazilian citizenship | 13% | CSO Census 2022 |
The embassy’s estimate is roughly twice the census count, which records citizenship rather than country of birth or origin. According to the Irish Times, the Brazilian population counted by the census nearly doubled from 2016 and is more than six times the 2006 figure, and almost two-thirds first came to study English.
Where Brazilian food is sold
In Dublin, the Irish Times describes Capel Street and the north inner city as the community’s hub, with bakeries, shops and restaurants such as Padoca, Brasileirinho, Brasa, The Ribs and Tia Maria, and Do Chef Oliveira in Portmarnock. Outside Dublin, Gort in County Galway has had a Brazilian community since workers were recruited for a local meat plant, and now has Brazilian shops, a weekly Mass in Portuguese and an annual quadrilha festival. See our Galway page.
Brazilian food businesses usually serve two groups: Brazilians who want the food they grew up with, and Irish customers who are curious but don’t know what a coxinha or a pão de queijo is. That shapes the menu.
How Brazilian orders work online
- Names in Portuguese, descriptions in English. Each dish has one name. Write “Coxinha (6 units)” and explain it in English underneath. The checkout and buttons follow the customer’s language, English or Portuguese.
- Lunch boxes (marmitas). Build them as one item with required choice steps: choose a protein, rice, beans and a side.
- Party orders. Salgados, cakes and brigadeiros for birthdays: scheduled pre-orders with a minimum notice and payment upfront.
- Açaí and extras. Sizes as required choices; toppings as extras with their own prices.
- Half-and-half. If you sell pizza, half-and-half is supported on the online menu.
Allergens
The FSAI says that for food ordered at a distance, allergen information must be available in writing before the order and again at delivery. Pão de queijo contains milk and eggs; many salgados contain gluten. Write the allergens into each item’s description and keep printed allergen information with deliveries.
What the apps cost
Uber Eats publishes its Irish rates: 30% when Uber delivers (33% on Uber One orders) and 13% when you deliver or the customer collects, plus a €650 activation fee (checked on 6 October 2026). On a €16 lunch box at 30%, that’s €4.80 before VAT. Run your own numbers in the commission calculator.
How OrdFox helps Brazilian restaurants
- Your own ordering site on your own domain; your own iOS app on the Professional plan (Android is coming soon).
- Ordering and admin interface in English and Portuguese, and support in both languages.
- Collection and delivery, scheduled pre-orders, delivery fees by distance and live driver tracking.
- Card payments into your own Stripe account.
- Coupons and a digital loyalty card.
Moving from Flipdish? Your Flipdish menu is moved for you in 48 hours (switching from Flipdish). Plans start from €45 a month billed annually (€59 monthly), ex. VAT, on a 12-month agreement. Setup is tailored and quoted before you commit. There’s a Portuguese version of this page.
Frequently asked questions
Can my menu be in Portuguese and English?
Yes, in practice. The OrdFox ordering interface is available in English and Portuguese, so buttons, checkout and messages follow the customer's language. Each dish has one name, so most Brazilian restaurants write the Portuguese name (coxinha, feijoada) with a short English description underneath.
Is support really available in Portuguese?
Yes. OrdFox offers support in English and Portuguese, and the admin panel can be used in Portuguese, which helps when the owner and the kitchen team are Brazilian.
Does it work for lunch boxes (marmitas) and party orders?
Yes. Scheduled pre-orders let customers book a collection or delivery time in advance, with a minimum notice and a limit on orders per time slot that you set. Card payment is taken upfront into your own Stripe account.
Do I have to leave Just Eat or Deliveroo?
No. Many restaurants keep the apps for new customers and move regulars to their own ordering site. OrdFox runs separately from the apps.
Sources
- CSO PxStat F5065 — Census 2022, non-Irish citizens by country of citizenship
- CSO — Census 2022 Profile 5, Citizenship (Gort: 13% Brazilian citizens)
- Irish Times — Inside Dublin's growing community from Brazil (5 September 2026)
- Oi.ie — Gort, little Brazil in the west of Ireland
- FSAI — Allergen labelling for non-prepacked food, including distance selling
- Uber Eats Ireland — pricing for restaurants (checked 6 October 2026)
